Gosh how we love Under Armour here in Auburn. Sometimes, when corporations that make millions of dollars annually for charging extremely high prices, the y go too far in flaunting their greed and excess in our faces. Under Armor recently sent a shipment of well over 125 hooded and 15 crew sweatshirts to one of the many “bookstores” here in Auburn meant for fan memorabilia. These sweatshirts retailed to the customers at $75+. After three days on the floor, and selling several, the 125 hooded and 15 crew sweatshirts arrived a second time. It seems that Under Armour had decided that their logo was not printed large enough for their liking.

Yeah, Under Armour doesn’t actually make their own clothes, pretty much all they do is sell a retailer the right to put their logo and the “sponsored team logo” onto clothing made by another company readily available in the same store often at a savings of at least 20% and the feeling of not being a walking billboard for the company you just paid your hard earned money to.

So, the representative from Under Armour arrives. I say to him, so what exactly are you and Under Armour going to do with these over 100 sweatshirts you feel your logo is too small on? And he proceeded to make fun of me, “well, we’d love them to all the hardworking employees in the bookstore; so they can give it to their friend and family or sell them on the streets. But we’re going to send them all off to some unfortunate part of the globe and the next time you see disaster footage, all the people are going to be all huddled up wearing these sweatshirts.”

The only problem with that quote is that he was not being serious, he was stating it like it was a ridiculous thought. They destroyed all the sweatshirts.

Of course it makes more sense to destroy perfectly good clothing that the wealthy exhibited the fact that they would pay good money for when millions of other are desperate just to keep warm all around the globe.