This past Monda, The Masquerade in Atlanta was the place to be with three different shows scheduled to take place. This venue/night club has three rooms for shows: heaven (upstairs), hell (downstairs) and purgatory (across from hell). The most attended attraction was in heaven, the “2010 Take Action Tour,” sponsored by Sub City, a non-profit organization of Hopeless Records, headlined by We The Kings and featuring Mayday Parade, A Rocket to the Moon, There for Tomorrow and Call the Cops.

Not only did fans attend an amazing show, but just by purchasing a ticket, they contributed to cause. Every year the “Take Action Tour” partners up with an organization with strong youth involvement. This year, the tour is supporting “Driving for Donors,” an organization that started with Patrick Pedraja and his family who took action when Patrick was diagnosed with leukemia at age 11. They drove around the country to raise awareness and funds, and to encourage people to become bone marrow donors.

Before walking in to see the show, there was a table for those 18 and up to register to be a donor for the “National Marrow Registry.” A cheek swab and paperwork is the first step to potentially saving someone’s life. Every band that took the stage encouraged everyone to sign up. The crowd continued to grow with each band that took the stage.

Call the Cops was up first, followed by There for Tomorrow who both did a great job amping up the crowd. A Rocket to the Moon continued to contribute to the excitement as they took the stage. As the setting changed for Mayday Parade, the crowd seemed to substantially increase and general admission was packed. The lights went down and Mayday took the stage to the sound of screams from ecstatic fans.

For We the Kings’ lead singer, Travis Clark, this tour is very special.

“It’s the first time that we have been able to use our success to help and give back not only to our community, but everyone,” Clark said.

It’s been a rough journey since We the Kings started. The past two years have been constant hard work and they are doing whatever it takes to succeed.

2010 is all about touring to promote their new album, “Smile Kid,” which was relesed in December.

“ ‘Smile Kid’ sounds, in certain songs, very very similar to the first CD, which was our fun loving style of writing music,” said lead guitarist Hunter Thomsen. “We have matured in our music and in age. The new stuff that is a little bit different is good and gives an aspect of where we want to go.”

The lights went down and Travis, Hunter, Drew and Danny took the stage. They got right to rocking and the crowd went wild. The set list was a combination of songs from both albums including “Check Yes, Juliet” and “Skyway Avenue” from their self-titled album and songs from “Smile Kid” including “The Story of Your Life,” “She Takes Me High” and “Heaven Can Wait,” the new album’s first single.

“It is definitely a majority of the songs people love from the first record and the ones we like from the new record,” said Clark.

Travis and Hunter said crowd involvement is a priority and they kept it at its peak with sing-alongs and sharing stories with them.

The crowd went crazy and the energy was incredible. We the Kings make performing look so easy, but it’s definitely a different story from their perspective. Hunter describes himself as fairly tranquil pre-show, but gets right into rocker mode as soon as the concert starts.

For Travis, it’s nerves and worries of messing up, but you would never know it from the way he plays. It’s a craft that needs to be perfected and We the Kings is on the right track.

“The 2010 Take Action Tour” was a definite success for the bands and for “Driving for Donors.” Many people signed up, including this reporter.

For more information on how you can become a donorm visit bethematch.org and for more information on the “Take Action Tour” and the bands visit takeaction.com.