Shoe boutique adds luxury to local closets
Amanda Younce
For The Corner News
Published: September 29, 2010 3:15:57 pm
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Carla Nelson | thecornernews.com
Auburn’s newest shoe store is now open at 2140 E. University Dr., across from Carmike Cinemas.
The pampered feet of Auburn-Opelika residents can relax.
No more treks to the big cities are necessary to find brands like Stuart Weitzman, Donald J. Pliner and Vaneli. These names can now be found at The Blue Shoe on University Drive across from the movie theater.
Beth Witten, owner of The Blue Shoe, said she was inspired to open the store with her passion for art and shoes.
Witten, who grew up around the world of art at her family’s custom framing business, said she has been wearing classic brands like Donald J. Pliner for as long as she can remember.
“They’re just tried and true,” Witten said.
The Blue Shoe does include new lines, such as Re-Mix Classic Vintage. Re-Mix is a line of faithful reproductions from styles of the 1920s to the 1950s.
“We just wanted to bring some things that weren’t found here before,” Witten said.
The Blue Shoe also carries jewelry, scarves and handbags. One of the premiere jewelry lines, Avant Garde, boasts its design from L.A. and its fashioning in Paris.
There’s an added bonus, too, for moms who want to indulge in yet another pair of heels: a children's play room. With large windows for observing the little ones, mothers can shop with a safe conscience.
Prices vary from $6 orange and blue bracelets to $25 Rena Luxx scarves. As far as shoes, there's a wide variety with prices starting around $75. The store also includes men's shoes for the fashion-minded male.
The layout of the boutique shies away from the typical shoe store. The spacious design is similar to an art gallery. An appropriate aspect to have, since they also carry regional and local art.
The store’s wooden flooring and comfy couches make for a luxurious shopping experience. Witten said the vision for it all came in pieces as she was traveling to different places.
“It just evolved over time,” Witten said, who ran the design ideas past her girlfriends for advice and encouragement.
The Blue Shoe is open from 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 3 p.m. on Saturday. They are located at 2140 E. University Dr. across from Carmike Cinemas Wynnsong 16.
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