Chipotle chain spices up Auburn

Destiny Brown
The Corner News
Published: January 24, 2012 3:57:19 pm

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chipotle.com

Bags of fresh tortilla chips, homemade salsa and organic ingredient options line the service counter at Auburn’s newest restaurant, Chipotle.


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Bags of fresh tortilla chips, homemade salsa and organic ingredient options line the service counter at Auburn’s newest restaurant, Chipotle. The Mexican-based fast food restaurant boldly displays “Food for Integrity,” on its menu. Chipotle’s consistency of delivering healthy options and fresh ingredients make it an original addition to the Auburn fast food scene.

Chipotle’s chain has reached four cities in Alabama; two locations in Birmingham, one in Tuscalosa and its newest location in Auburn. Chipotle expanded its chain into Auburn, at 346 W Magnolia Ave., with hopes that it would attract the Auburn campus with its healthy meal options and convenient near-campus location. The lunch line has been out the door since Chipotle’s grand opening on Jan. 17.

Chipotle’s burritos are a generous serving size at a reasonable price, and have already been a big hit on campus.

“The favorite menu item so far is the chicken burrito,” said general manager, Isa Reinmiller.

Chipotle takes pride that its menu includes a large variety of healthy choices. The beef, pork and chicken contain no synthetic rBGH horomones, the veggies are seasonally organic and the beans are 45 percent organic. Burritos, salads, tacos and burrito bowls are a few of the menu options available. At the service counter, the customer can observe as their meal is made in front of them and can add their favorite ingredients.

“We are a fast food restaurant, but we care about the freshness of our food, and our service,” said Reinmiller. “The quality of our product is important and it’s important to make sure our employees provide great customer service.”

Chipotle also offers a beer selection, and house margaritas.

“The philosophy of Chipotle is to ‘share the story’,” said Reinmiller. By sharing the story, Chipotle hopes to spread their establishment’s good name from customer to customer and to keep the line out the door.

For more, visit chipotle.com.
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