While some people prefer to be open to the public, others prefer to keep it private. Some push for more attention on the subject, while others don’t say much. We are not talking about sexual orientation. We are talking about Twitter.


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Twitter is not just a place to post thoughts and opinions on certain subjects. It is a way to collect valuable or invaluable information from various sources. Celebrities and athletes often push for more followers whether it is for publicity or pure competition, while others use the site to simply browse topics of interest.

One major use of this social media is when organizations create Twitter accounts in order to update their publics about upcoming events or opportunities to get involved. Companies also can use Twitter to inform their clients on new products or services that are in the making or have recently been released.

Mary Baker Maund, a senior majoring in Marketing at Auburn University, uses Twitter for various reasons. One of those reasons includes following news stations in order to be updated on breaking stories. She also follows popular celebrities to see what is going on in Hollywood as a form of entertainment.

News programs, such as CNN, post tweets on breaking news stories. Since a tweet is limited to 140 characters, CNN may list the story as “Colombia mine blast kills 23,” and include a link to the story. As far as celebrity gossip goes, E! News has a Twitter account where links to stories are posted on the latest drama in Hollywood. Magazines such as US Weekly and InTouch also use Twitter for stories on celebrity gossip.

Mary Baker states, “It (Twitter) is like a big text message to all of my friends, and I constantly know what they’re doing and what’s going on in their lives. It is a fast, easy way for our generation to get information across to each other and to take in different information.”

While people use Twitter to gather information on what is going on in the world, they can also use it as an aid in job searching. For instance, PR major Kaitlyn Parsons follows a Twitter account that lists available internships and jobs around the U.S. in the public relations field. Many accounts are created that are similar to this, and people follow them in case any jobs become available.

Whether it serves as a replacement for a gossip magazine, a news channel, job searching, celebrity insight or keeping in touch with friends, Twitter can be used for a variety of reasons. Twitter can be used to inform followers about a company product, or it can be used to inform them on products in the making. Twitter keeps people connected with the world through computer or telephone. A simple application allows people to access information that has the power to change their lives.